BBC News
Andrew appeared LIVE on BBC News to discuss the announcement about Apple Intelligence.
Is Apple playing catchup in AI? This week, they announced their new Apple Intelligence platform, and I was asked live on BBC Television if I thought they were late to the party
You can watch my response here, but I think they are perfectly timed with this announcement. I truly believe that this may be the tipping point for the introduction of AI assistants into our lives. Apple’s initiative goes far beyond enabling ChatGPT on the iPhone, iPad, and Mac—there is already an app for that. Instead, Apple Intelligence bakes AI deep into your device.
It finally allows an AI system to access data that drives intent and provides relevance and context. Siri will be able to deliver intelligence that’s tailored to the user and their on-device information.
For example, a user can say, “Play that podcast that Jamie recommended,” and Siri will locate and play the episode without the user having to remember whether it was mentioned in a text or an email.
If they ask, “When is Mum’s flight landing?” Siri will find the flight details she sent in an email last week and cross-reference them with real-time flight tracking to give an arrival time.