The Role of Journalism in Content Marketing

Andrew spoke on how to use social media in the mix to get your brand message across.

View Andrew’s presentation below.

The Role of Journalism in Content Marketing

You can also read feedback on Andrew’s presentation from Twitter below.

@AndrewGrill A true inspiration for any Marketer! Changed completely the image I had about @IBM, well done #IBM! #RJCM2013

— Sofia Gouveia (@MrsSofiaGouveia) November 14, 2013

https://twitter.com/willbrookes/status/401071263118290944

Great debate last night on journalism&marketing. Thx @RaymondSnoddy @raconteur @newscred @gideonspanier @weegieexpat @AndrewGrill #RJCM2013

— Natasha Pergl (@natashapergl) November 15, 2013

This is a launch event for a series of jointly-hosted panels and workshops bringing together leaders in marketing, communications, media and journalism to explore the challenges facing brands making the transition to becoming publishers.

The event had a special focus on journalism as the alchemist’s stone in the process of content creation in order to compete for the limited attention span of busy executives and fickle consumers in today’s marketplace.

The event was moderated by Raymond Snoddy, OBE
Author, former Financial Times media editor, BBC presenter and media commentator

Andrew Grill Global AI Keynote Speaker, Leading Futurist, International Bestselling Author, Brand Ambassador

Andrew Grill is the AI expert who speaks your business language and helps executives navigate AI without getting lost in the complexity.

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Artificial Intelligence Digital Transformation Future of Work Keynote Speaking Media Commentator Best Selling Author Podcast Host