Is your business ready to adopt Blockchain? This talk example looks at what we actually mean by blockchain and its particular relevance to the marketing and media industry.
It also provides a view as to how blockchain can improve ad tech, protect personal privacy, and stop digital ad fraud while also attacking the duopoly of Google and Facebook.
The talk also looks at how can you best prepare your organisation for new ways of doing business that could be unleashed if public blockchain technologies fulfil their early promise.
The content can be adapted to suit any industry or audience.