I picked up the latest Carphone Warehouse brochure yesterday – always a good read for market research.

I came across this full page O2 ad below.  I’m a loyal Vodafone customer so no need to switch – but I love reading mobile company small print for a laugh.

Reading the small print, it says “When you connect to a new 18 or 24 month contract before xx.xx.xx


Looks like someone forgot to proof read the ad!

On the other hand, I saw an Orange mobile ad in the London underground back in March where at the end of the legal small print it read

thanks for reading, it makes our legal people feel wanted“.

See more great outdoor ads on my Flickr advertising page.