Over at Giles Rhys Jones’ excellent interactive marketing trends blog he has blogged about a new Fanta mobile application developed by the team at Ogilvy Advertising that is quite unique.

The team has developed a mobile application for Fanta that is only audible to teenagers.

The application is based on the same technology used to deter teenagers from hanging around outside shops and bus shelters, the Mosquito Teen Repellent, developed by Howard Stapleton.

The Fanta Stealth Sound System, uses high-pitched frequencies, only audible to the under 20s. It includes wolf-whistles, warnings, pssts and sound tags for phrases like “cool”, “uncool”, and “let’s get out of here”.

Apparently they are going to release it to the wild virally, so I guess it will be available from all the places teenagers hang out.

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Andrew Grill Global AI Keynote Speaker, Leading Futurist, Bestselling Author, Brand Ambassador
Andrew Grill is a Global AI Keynote Speaker, Bestselling Author, Top 10 Futurist, and Former IBM Managing Partner with over 30 years’ experience helping organisations navigate the future of technology. He holds both a Master of Engineering and an MBA, combining technical expertise with business strategy.