As we’re into the final stretch before Christmas, I thought I would share with you my Christmas reading list (well part of it).
Along with my normal reading of publications such as the Financial Times, Economist etc, I am also going to speed through the following set
From left to right: “Mobile as 7th of the Mass Media” by Tomi Ahonen , “Social Media Marketing” by Ajit Jaokar, Brian Jacobs, Alan Moore and Jouko Ahvenainen (this is an advance copy), and thanks to my friends at Xtract, “Communities Dominate Brands” by Alan Moore and Tomi Ahonen.
I’ve started on Mobile as 7th and Social Media Marketing already – great insights, stats and view of this space and what’s coming.
If you don’t want to read these, then I suggest you download and read Alan Moore’s excellent whitepaper “The glittering allure of the mobile society”.
Merry Christmas and happy reading!
