In this week’s Campaign Magazine, there is a good review of the recent Haymarket Brand Media and News International Big Digital Debate – held on 19th November in London.

I can’t find the copy online, as it is a “promotion” in the magazine, but one comment by Daren Rubins who is the Managing Director of London Agency PHD is worth repeating.

I just thought this paragraph worth sharing for a number of reasons – firstly it is spot on, and secondly it shows that a traditional agency like PHD really gets where social media is heading and the impact it can have on traditional advertising.

Hats off to Daren for this.