Sanyo not renewing their Piccadilly Circus sign after 33 years

 In advertising

pc2008Land Securities, owner of the iconic Piccadilly Circus advertising sign location reports that Sanyo will not be renewing their spot after having a sign at the current location since 1994.

This is apparently the first time a sign slot has become available in 33 years.

I have photographed the signs over the years, and you can see a collection of pictures on my Flickr page dating as far back as 1999 when Nestle had the prime position now occupied by Coke.

It is also an amazing sight when you fly into London from the south east – the light spill is dazzling at night to say the least.  Piccadilly Circus is probably one of the world’s most famous outdoor advertising locations after perhaps Times Square.

I wonder what will go up in the Sanyo sign’s place?

Twitterfall anyone?


London-based Actionable Futurist and former IBM Global Managing Partner, Andrew is a popular and sought-after presenter and commentator on issues around digital disruption and emerging technologies. He is a multiple TEDx & International Keynote Speaker. Watch his speaking showreel here, enquire about availability & fees here or listen to his latest Podcast - "The Actionable Futurist Podcast" on your favourite app.

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