Nice to finally be in a position to talk about one of my favourite clients, John Lewis, included here in the release about the new Visible Intelligence influencer tool launched today.

BELLEVUE, Wash., February 24, 2011 To help enterprises unlock the business value of their social media investments, Visible Technologies today unveiled enhancements to its Visible Intelligence™ platform. For the first time, companies will have a comprehensive solution that easily identifies the most relevant online influencers and enables analytically driven business decisions based on social data.

“As social media rapidly expands in volume and potential value, so does demand for an enterprise-scale platform that can improve the business outcomes of social decisions,” said Kelly Pennock, CEO of Visible Technologies.

“Our Visible Intelligence platform aggregates social media content from almost every conceivable source, enhances it with business focused analytics, and then enables its distribution for use across the enterprise. This enterprise view opens up new opportunities for innovation with powerful competitive implications.”


Social Intelligence for the Enterprise

The Visible Intelligence platform analyzes massive volumes of social data with a powerful search and relevance engine that is built to handle the velocity and scale of the social Web. To support organizations looking beyond data, Visible’s team of experienced analysts provide the strategic guidance designed to support better business outcomes.


New enhancements include:

Influencer Identification – elicits an understanding of customer behaviors so that companies can propagate and accelerate their message in social channels at a number of levels.

The platform automatically identifies in-depth details on relevant and influential authors enabling companies to navigate global influence in the context of their topics and interest. Visible Technologies automated platform calculates influence by evaluating four distinct metrics:

  1. Audience – actionable reach an author holds
  2. Participation – author engagement in the community
  3. Presence – how prolific an author is
  4. Site influence –its ability to bring a larger audience to the author


Competitive Intelligence – allows for mining of competitive analytics, such as split searches on brand comparison, identification of competitor themes and strength of message, all while capturing key data for insightful visuals.

Intelligent Topic Discovery – eliminates the time lost in discovering additional insights beyond obvious brand and competitive monitoring parameters to enable companies to optimize all channels with social insights not previously part of their consideration set.


Supporting Quotes:

“Visible Technologies has been our social media monitoring partner since June 2010 and we have been very impressed with not only the listening software but also the support we’ve received from the team.

With Visible’s platform, we’re better able to monitor what is being said about John Lewis online across multiple social media networks. This capability is becoming increasingly important to John Lewis’ customers and is therefore vital to us as an organization.”

Emma McLaughlin, Head of Online Acquisition and Retention at John Lewis

“Monitoring the chatter in the blogosphere and social media channels can be absolutely crucial when it comes to engaging with your customers in a positive manner and protecting your brand.

Visible Intelligence provides a great platform to mine for online conversations and take the appropriate actionable steps – all in an extremely user-friendly format.

Jason Shockley, Senior Manager of Public Relations, Office Depot


“We see Visible Intelligence as a key platform for advanced social customer intelligence and for targeted, high-impact influencer identification and engagement campaigns. As a long-time partner, we’re excited about this new solution and about the possibilities it opens up for us and our clients.”

Clay McDaniel, Managing Director Spring Creek Group


About Visible Technologies

Visible Technologies is the leader in Social Intelligence, providing the perfect combination of software and services to harness business value from social communities. Visible Intelligence, its next generation platform, delivers big improvements in competitive and brand intelligence, marketing ROI and smarter customer insights through an agile platform that activates brand communities at Internet speed and enterprise scale.

With offices in Seattle, London and New York, Visible ranks as one of the Inc. 500 fastest-growing private companies. Visible has successful relationships with Microsoft, Xerox, Dr Pepper Snapple Group, Boost Mobile, Autodesk, Vail Resorts, Burson-Marsteller, Razorfish, Omniture, Group M, Wunderman Network, Tribal DDB Worldwide, WPP and Spring Creek Group. For more information, go to

Disclaimer: Visible Technologies is a client and I run International Sales for them.