London, England (June 7, 2011) — PeopleBrowsr, the high-tech social analytics and engagement company, has appointed Andrew Grill as CEO of UK operations. Grill joins PeopleBrowsr from Visible Technologies, where he was Head of International Client Strategy.
Well-known amongst digital strategists and social media agencies, Grill will be responsible for expanding PeopleBrowsr’s presence in the UK market.
In the US, PeopleBrowsr has experienced tremendous growth with Fortune 500 clients such as Fox, Honda, Kodak, SAP, Westfield and Vodafone. Earlier this year the company launched its social media command headquarters in San Francisco, in addition to offices in New York and Sydney. Grill joins PeopleBrowsr at an exciting time for social media in the UK, with Twitter’s UK expansion and more brands starting to invest strategically in digital.
“I have been watching PeopleBrowsr for some time,” said Grill, “PeopleBrowsr has the most advanced conversation technology in the market, they have been receiving the Twitter Firehose and collecting every Tweet since 2008. PeopleBrowsr is at the centre of the social media revolution in the UK and Europe and I’m looking forward to spearheading the continued growth of the company.”
Jodee Rich, Founder and CEO of PeopleBrowsr added, “We are delighted to have Andrew join our Global team of Senior Executives. We’ve established an international presence and we’re keen to have strong leadership based in London.”
PeopleBrowsr is assembling the collective intelligence through storing, retrieving and indexing every public human conversation. The company helps brands to identify and engage influencers, cultivate real-time communities, conduct specialised research reporting for in-depth insights and human sentiment analysis, and develop hyper-targeted campaigns.
Recently, PeopleBrowsr released 1,000 days of Twitter data for intelligent social search with its newest product, ReSearch.ly. Part of the PeopleBrowsr Platform, ReSearch.ly allows extensive capabilities to filter by keyword, date/time, location and profile information to find highly targeted communities with demographic, psychographic, geo-localised and time-targeted criteria.
Other milestones include the release of the PeopleBrowsr API and the opening of PeopleBrowsr Labs at the San Francisco headquarters. PeopleBrowsr will announce further news on its London expansion in the coming weeks.
PeopleBrowsr is a high-tech social analytics company passionate about marketing, providing social media brand engagement, data mining intelligence and sophisticated social search. Founded in 2007, PeopleBrowsr is a global industry leader in the social media revolution, building advanced conversation technology to assemble the collective intelligence. The PeopleBrowsr Platform includes ReSearch.ly, Viral Analytics and the Engagement Centre. Enterprise Services are available in customised offerings.