I booked a train with London Midland this morning to attend the Bletchley Park Summer Party next Thursday.

On the final confirmation screen I was met with

Firstly, I had no option to “tick here” as the lazy marketers at London Midland had done it for me, knowing that unless they pre-ticked it I would not do it myself.

Guys, this is 1990’s marketing and has no place in the preference society of  2011.

If I WANT your email spam I would ask for it – so don’t pre-tick boxes.

Pre-ticked boxes confirm to me lazy marketing practices and shortly I will refuse to do business with firms that pre-tick.

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Andrew Grill Global AI Keynote Speaker, Leading Futurist, Bestselling Author, Brand Ambassador
Andrew Grill is a Global AI Keynote Speaker, Bestselling Author, Top 10 Futurist, and Former IBM Managing Partner with over 30 years’ experience helping organisations navigate the future of technology. He holds both a Master of Engineering and an MBA, combining technical expertise with business strategy.