If you’re attending (or thinking of attending) the Pivot Conference in New York next week (15th – 16th October), then you may like a sneak peek at the talk I will be giving at 12:45pm on the second floor of the conference hotel in the Times Square room B on Monday 15th.
The talk is titled: From “Likes” to Social Influence: How To Drive Action
The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In this session, you’ll learn why influence now matters to consumers and best practices that generate mentions and tangible, measurable result
I delivered a talk with the same name at Social Media Week in London in September, and it was well received. You can catch the whole talk along with the slides below thanks to the team at present.me
No two of my talks are ever the same, so expect to be entertained and challenged – 12:45pm on Monday 15th October in New York.
One think you are guaranteed is that I will be speaking in line with the conference theme of “from social brands to social business”
If you are coming to Pivot, please come find me – I will be there both days and Kred has a booth (no 7) in the exhibition area.