At South by Southwest this week, I caught up with a number of really intelligent voices in the social world.

One of these was Mark Schaefer author of Return On Influence about the role of an influencer in a B2B company, Klout’s alleged sale to Lithium, and Millennials.

It was a really interesting discussion and runs for almost 16 minutes – worth watching the whole interview

Recorded at the Austin Hilton during the South by Southwest Film, Music and Interactive Festival on March 9th 2014.

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Andrew Grill Global AI Keynote Speaker, Leading Futurist, Bestselling Author, Brand Ambassador
Andrew Grill is a Global AI Keynote Speaker, Bestselling Author, Top 10 Futurist, and Former IBM Managing Partner with over 30 years’ experience helping organisations navigate the future of technology. He holds both a Master of Engineering and an MBA, combining technical expertise with business strategy.