At South by Southwest this week, I caught up with a number of really intelligent voices in the social world.

One of these was Mark Schaefer author of Return On Influence about the role of an influencer in a B2B company, Klout’s alleged sale to Lithium, and Millennials.

It was a really interesting discussion and runs for almost 16 minutes – worth watching the whole interview.

[vc_video link=”http://vimeo.com/88622741″]

Recorded at the Austin Hilton during the South by Southwest Film, Music and Interactive Festival on March 9th 2014.