News that WPP, the world’s largest advertising group has issued a second sales warning requires some reflection.

The reason provided by CEO Sir Martin Sorrell is that fast-moving consumer companies are spending less with agencies, or more worrying for agencies in general – going direct to Facebook and Google.

Sorrell was quoted in an article in the Financial Times also admitting that digital disruption (of WPP and the industry generally) is a fundamental one.

Time for some fresh thinking! Perhaps agencies need to disrupt themselves faster than first thought – easier said than done.

 
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Andrew Grill Global AI Keynote Speaker, Leading Futurist, Bestselling Author, Brand Ambassador
Andrew Grill is a Global AI Keynote Speaker, Bestselling Author, Top 10 Futurist, and Former IBM Managing Partner with over 30 years’ experience helping organisations navigate the future of technology. He holds both a Master of Engineering and an MBA, combining technical expertise with business strategy.