“Don’t forget to sell shirts & shoes” is a sign that is on the whiteboard in the office of Under Armour’s former CEO Kevin Plank in permanent ink.

I was fortunate enough to see Kevin present in New York a couple of years ago and took a snap of the sign.

At the recent Digital Growth conference, in this 30-second clip, I explained why all companies need to think in this way.

Don’t get caught up in vanity social metrics or campaigns and products that are a waste of time.

My message was clear – “If you can’t measure it and it does not impact the bottom line then don’t do it”.

Do you have a mentality to always “sell more shirts and shoes” or your equivalent?

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Andrew Grill Global AI Keynote Speaker, Leading Futurist, Bestselling Author, Brand Ambassador
Andrew Grill is a Global AI Keynote Speaker, Bestselling Author, Top 10 Futurist, and Former IBM Managing Partner with over 30 years’ experience helping organisations navigate the future of technology. He holds both a Master of Engineering and an MBA, combining technical expertise with business strategy.