The news about Facebook just keeps coming, and it highlights the huge gap in readiness for the introduction of GDPR in just 6 weeks.
From my own research, it seems almost no firms are ready.
Watch my 4-minute vlog below to hear what I found.
The fact that large firms such as Royal Mail and Honda are being fined huge amounts for marketing communications thinly disguised as a way to keep people-opted into databases post-GDR should ring alarm bells for any firm thinking of doing the same.
The upgrade of the privacy legislation with the GDPR is a step-change in regulation and has actually been in place for the last 2 years. It is enforceable on 25 May meaning there is no “grace period” to get it right.
Marketers need to up their game in the next 6 weeks before GDPR and the potentially huge fines come into play.
Instead of seeing GDPR as a huge headache, see it as an opportunity to innovate how you collect consumer data and think about a fair value exchange rather than a one-sided transaction.
If you’re still confused about what to do to get GDPR ready, I’ve partnered with Drew Fobbester to put on a 1-day GDPR workshop with everything you need. Find out more and grab a 50% discount at futur.st/get-gdpr-ready
