What if the next business opportunity that lands in your inbox is the direct result of an AI prompt you’ve never seen, but one that’s already decided you’re the answer? In a world where AI engines are the new gatekeepers, what you publish today could make you tomorrow’s must-have expert.
With more people using AI tools to discover products and services, imagine if you could see the exact prompt that brought them to you. That happened recently when Joshua Smith from CRO Connected was seeking a keynote speaker for his Future of Revenue Leadership Summit.
He found me using the following prompt (verbatim):
“I’m looking to pay for 1 talk at the CRO connected summit September 10
Ideally looking for a stud
Someone who either has:
Ground breaking perspective and experience on the future of revenue leadership
Or
Someone who’s led multiple exits and can share how they built to sell
Or someone who’s an AI futurist who can tell us what’s to come
Or maybe a serious PE operator who can tell us the major PE breakthroughs
Who do you recommend?
Is London based
Likely available for an hour on 10th September”
When he messaged me, he mentioned he’d used ChatGPT to find me.
Yesterday, I delivered the keynote. I shared Joshua’s prompt with the audience by running it through ChatGPT. Once again, the recommendation was for me.
It even noted that I was speaking at the event, thanks to my strategy of adding every one of the 600+ talks I’ve delivered as a separate page on my events calendar, building authority for search engines and AI tools.
To check this wasn’t a fluke, I tried the same prompt on Perplexity and Google’s new AI mode. I was the top result each time. You can see the results below.
This reinforced my message to the assembled Chief Revenue Officers: how you’re found is changing. Your content must not only inform but also provide the most authoritative answers to whatever AI engines are asked.
I also sold out my copies of Digitally Curious and left the audience with plenty of actionable ideas.
Do you know how AI engines are using your published information? Just as you should regularly “Google yourself” to discover your digital first impression (mentioned in the book), you now need to be aware of how AI engines are discovering your content and presenting it as a recommendation.
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If you want to benefit from my 30+ years in technology, with accessible, actionable insights for your business, contact me today.
