Andrew spoke to Oliver Hides on 6th September LIVE about AI and money.
There are valid concerns about AI and data mining burrowing into our consciousness. Many people feel like their phones are listening to them, but the real issue is the lack of understanding about the value of our personal data.
Data mapping and user profiling have been happening for years, but AI is making this process faster and more personalized.
As a Futurist, Andrew believes this will allow marketers to tailor content and offers in real-time based on user data and behavior.
This is the power of AI – it brings speed and scale to personalized marketing.
The process of serving ads involves an auction-like system where advertisers bid to have their ads shown to specific user profiles.
The highest bidder gets to display their ad. While this may feel like users are being “auctioned off”, I emphasized the importance of being digitally curious and understanding how our data is used.
This can empower consumers to put a value on their own data. Overall, the discussion highlighted how AI and data-driven marketing are becoming more sophisticated.
Andrew’s role is help people understand these trends and the need for greater transparency around data practices. By being more informed, consumers can take control of how their personal information is used.