Andrew spoke in the “digital traveller” stream on: “Connected Aircraft and the Impact of Live, Realtime Social Media”.
With the introduction of onboard WiFi, the connected passenger now has the ability to communicate at ALL stages of their journey.
In a world where social media carries so much power to influence, how can we ensure that it is an asset rather than a liability?
This premium conference is regarded as the most important event for leaders in airline retail and ancillary revenue with excellent opportunities to build rewarding business relationships.
The conference side of the event will bring together airlines, suppliers, concessionaires, brands and airports giving you a hugely valuable two-day programme of insightful sessions and networking events. The days will be split into three streams incorporating all elements of in-flight retail and ancillary revenues; from duty free onboard to food and beverage and in-flight entertainment.
This year’s event will also introduce the all-new Digital Traveller feature that will focus on the “always-connected-passenger” and how the internet is changing the way airlines approach retailing and generating ancillary revenue.