Customer Segmentation & Insight in Telecoms

Andrew presented a keynote talking about IBM’s c-suite study and our work in the telecommunications sector with a speech titled “The Customer Activated Enterprise”.

Andrew also shared some of the telco specific results from IBM’s recent C-Suite study – not presented anywhere before this event.

You can watch Andrew’s presentation below.

More about the event below and on the conference website.

With competition getting hotter and the market at saturation point, telecoms operators must find better ways to keep their customers engaged, and prevent them from churning. To do this, they must understand what their customers expect and need from them.

Are you struggling to analyse your customer data and build a 360 view of your customers?
Do you want to learn how to personalise your offers and keep your customers happy?
Do you need to understand why some customers are more loyal than others, and leverage these to help grow your business?

If so, Telecoms IQ’s Customer Segmentation and Insight in Telecoms will provide you with the inspiration and expert advice you need to progress your segmentation and insight strategies and retain and grow your customer base.

Take advantage of this unique opportunity to learn from first-class operator case studies, and discover how operators across Europe and the Middle East are leveraging segmentation and insight to engage with their customers and deliver more personalised services.

A dedicated cross-industry session will also provide you with the chance to benchmark your segmentation and insight approaches with companies outside of telecoms, learn how to better understand the individuals within your customer base, and find out how segmentation models can be optimised to more effectively define certain customer behaviours.

Plus, take advantage of interactive learning opportunities to discover how to access and analyse customer feedback that will help you enhance brand perception and drive loyalty.

The programme will be led by our expert speaker panel, including:

Roya Babayev, Head of Analytics and Targeted Marketing, Azerfon
Andrew Young, Head of Insight – Customer Experience, Sky
Jasper Baek Overgaard, Head of Analytics and Insights, TDC
Beata Kovacs, Head of CRM, Deutsche Telekom
Adrian Hado, Head of Insight and Analytics, Avios
Kev McFadyen, Head of Direct Response Marketing: Pay Monthly, Broadband, SMB and New Business,
Teléfonica O2 UK
Andrew Grill, IBM