Digital Breakfast – Location Based Social Media

Digital Breakfast – Location-based social media

Our next breakfast is on Tues 7^th June and will be discussing location-based social media, how can brands take advantage of this new trend and what can publishers do to help them realise the potential?

Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that ‘Where is the new when’. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Our speakers will offer insights into this hot new digital channel, with case studies and analysis on how this can help brands and organisations connect with their customers.

Topic – Location-based social media
Services like FourSquare, Gowalla and Facebook Places are redefining the digital marketing landscape, leading many to believe that ‘Where is the new when’. How can brands take advantage of this new trend and what can publishers do to help them realise the potential? Our speakers will offer insights into this hot new digital channel, with case studies and analysis on how this can help brands and organisations connect with their customers.

Speakers

Matthew Cain, Managing Director, Trufflenet
Trufflenet’s technology enables brands to analyse the impact of social media on their markets and gain valuable insights that drive key actions. Matthew will be talking about some recent research they’ve conducted with over 100 digital brands and their experiments with location-based social media, to identify the strategic opportunities available in this hot new space.

Mia Bennett, CEO, Turned On Digital
Turned On Digital specialises in mobile strategy, app development and content distribution. Mia will be talking about their latest product, The Situationist iPhone app, which is getting excited reviews from tech trend watchers, prompting Fast Company to call it ‘the new Foursquare’.

Andrew Grill, Digital Strategist
(Details of Andrew’s presentation to follow)

Who should come?
Account Directors/Managers, senior management, marketers, and any agency staff with an interest in social media and mobile marketing and communication.

When
Tues 7^th June – 09:00 to approx 10:30

Where
IAB, 14 Macklin Street, London, WC2B 5NF
(Nearest tube Covent Garden/Holborn)  Map >>

How to book your place
Please fill in the booking form attached email/fax to Amanda Burrell on amanda.burrell@apa.co.uk or by fax 0207 4044167

Cost
The digital breakfast is open to both APA members and non-members. We also offer free places to any member clients who would like to attend.
– APA members @ £50 per person, inclusive of breakfast
– Non members @ £120 per person, inclusive of breakfast