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24 February 2014 @ 14:00 – 15:40 Europe/London Timezone
Montjuïc, Hall M5
08038 Barcelona, Barcelona


mPowered Industries @ Mobile World Congress

Date: Monday 24th February 2014

Time: 14:00 – 15:40

Location: Montjuïc, Hall M5 (5-10 minutes from MWC at Fira Gran Via)

Panel: Leveraging the Power of Mobile Data and Designing for Trust.

The panel will discuss the power of mobile data in understanding consumers, what can we learn from this data & how can we use it in a smart way? How can you use it to build more personalised, engaging experiences? (the final session description is being amended to fit the expertise of the final panel who are being finalised)

Confirmed panellists joining Andrew on stage are:

mPowered Industries

mPowered Industries is an initiative of Mobile World Congress and a separate programme running during MWC on February 24-27 approximately 5 minutes drive away from the main exhibition hall.

The aim of the programme is to reach senior executives from the key industry verticals of advertising, media and broadcast, travel and health. The audience consists of 500-600+ senior execs of CMOs, Chief Digital Officers and those involved in the mobile space.

The main themes being covered at mPowered Industries include:
Mobile devices, applications and services are fundamentally changing our daily behaviours in both our personal and professional lives. This in turn is driving necessary transformations across industries all over the world.

The growing consumer demand for seamless, secure and more personalised services on an anywhere, anytime basis, is driving the need for organisations to think carefully about their mobile strategies.

Businesses are asking themselves – How can we leverage mobile to engage and understand our consumers better? How can we ensure we deliver the right services & content to consumers at the right time? How can we ensure a more personal experience while respecting consumer privacy and maintaining their trust? How can we determine the return on investment in mobile and find the right business model for success?

The Keynotes will provide a snapshot of some of the greatest achievements with mobile in the vertical industries of health, marketing and advertising, media and travel. Hear from a cross section of digital leaders from some of the most prominent brands and organisations around the world regarding how they leverage mobile to improve consumer experience, transform and grow their business.