Andrew presented the results of the recent IBM C-Suite study at the Sales & Marketing forum in London on the 13th November.
Watch Andrew’s presentation below.https://vimeo.com/79395340
You can also read feedback on Andrew’s presentation from Twitter below.
— Robert Pickles (@robertpickles) November 13, 2013
— Matt Jones (@MattJones91) November 13, 2013
— Monika Lazarowicz (@M_Lazarowicz) November 13, 2013
Each S&M Forum is an informal affair, mixing great discussion with exciting surroundings (This session is being held at Vanilla, London). It’s also highly interactive, and we encourage speakers to share their views and opinions before encouraging debate with a Q&A session. Currently we have guests from companies including Oracle, Atos, CSC, Cisco, AXA, KPMG and Nokia attending.
At the next sitting of the forum we’ll be exploring the Secrets of the C-suite. This will cover two broad areas:
– How can marketing and sales teams better engage with the senior stakeholders in their own businesses? How do they want sales and marketing to work together? What do they really value from marketing?
– What are the best ways to communicate with C-level contacts in customer and prospect organisations? How can you take the conversation up a level? What marketing activities do they respond to?