Andrew delivered a keynote on the topic of “Enhancing content generation” covering the following topics:
- User-generated content is the future of content marketing
- Learn how to put your audience insight at the heart of your content strategy
- Learn how to harness brand advocates inside and outside the company to drive new content
- Discover innovative tools of generating highly-valuable content
- Integrate your content across different kinds of communications channels
- Learn about the power of millennials
More information on the event website.