The event was sponsored by Kred, with proceeds going to support the great work at the Great Ormond Street Hospital.
Watch a replay of Andrew’s presentation below which runs for just over 6 minutes.
The McKinsey paper Andrew refers to at the 01:52 mark on the Consumer Decision Journey can be found at lc.tl/cdj
[vimeo 64184128 w=520&h=315]
The event was organised to bring together bloggers and PR social media pros with ”6 speakers, 6 minutes, 6 topics” at the Foundation Bar in Covent Garden.
Speakers on the night along with Andrew included
Zak Edwards- Founder and MD of PrezzyBox – How We Built Our Brand Through Online Marketing
Molly Flatt – Word of Mouth Evangelist at 1000heads – The Power of Wo
Alex Myers – Managing Director at Manifest Communications – Disruption: Getting Your Brand Noticed
James Whatley – Head of Social Media at Ogilvy (Soho Square) – Social Strategy
The event was organised by @love_london from This Little Lady