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16 April 2013 @ 17:30 – 21:30 Europe/London Timezone
Foundation Bar
5 Langley Street
London WC2H 9JA


The event was sponsored by Kred, with proceeds going to support the great work at the Great Ormond Street Hospital.

Watch a replay of Andrew’s presentation below which runs for just over 6 minutes.

The McKinsey paper Andrew refers to at the 01:52 mark on the Consumer Decision Journey can be found at

[vimeo 64184128 w=520&h=315]

The event was organised to bring together bloggers and PR social media pros with ”6 speakers, 6 minutes, 6 topics” at the Foundation Bar in Covent Garden.

Speakers on the night along with Andrew included

Zak Edwards- Founder and MD of PrezzyBox – How We Built Our Brand Through Online Marketing

Molly Flatt – Word of Mouth Evangelist at 1000heads – The Power of Wo

Alex Myers – Managing Director at Manifest Communications – Disruption: Getting Your Brand Noticed

James Whatley – Head of Social Media at Ogilvy (Soho Square) – Social Strategy

The event was organised by @love_london from This Little Lady