Using psychometrics to understand the impact of social

PR analytics: Ending the Data Deficit of Public Relations.

Join representatives from The UK Government, eBay, Three, Cision, and Salesforce, along with Andrew Grill from IBM.

Andrew will present a keynote on the topic “Using psychometrics to understand the impact of social” including the following themes:

• The importance of granular customer insight data to drive communications
• Why organisations must understand the social eminence if their people
• The importance of responding with relevance in real time
• The impact of social collaboration between influencers and stakeholders

Read more on the event website.

Andrew Grill Global AI Keynote Speaker, Leading Futurist, Bestselling Author, Brand Ambassador

Andrew Grill is a Global AI Keynote Speaker, Bestselling Author, Top 10 Futurist, and Former IBM Managing Partner with over 30 years’ experience helping organisations navigate the future of technology. He holds both a Master of Engineering and an MBA, combining technical expertise with business strategy.

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