Search as we know it is about to change. Google just launched AI Mode in the UK, so what does it mean for you and your business? On July 30th 2025, Andrew was back on BBC Radio Sussex, where we explored what this means for businesses, users, and the future of information discovery.
The big shift: We’re moving from search engines to answer engines. Instead of clicking through blue links, Google AI Mode delivers comprehensive, conversational answers directly on the page – like asking someone for directions and getting clear guidance rather than a handful of maps to figure it out yourself.
Key implications we discussed in the 4-minute interview below with Lucy Ambache included:
🔍 For users: Fewer clicks, faster answers, more natural conversational search
💼 For businesses: Fundamental changes to web traffic and monetisation models
🌐 For the web: A new era where detailed, quality content becomes even more crucial
The technology that makes this possible? Generative AI – the same breakthrough that gave us ChatGPT in late 2022.
Only now has the tech caught up to deliver what humans have always wanted: asking questions naturally and getting conversational answers.
Try it yourself: Visit google.com/aimode to experience this shift firsthand.
This isn’t just an incremental update – it’s a fundamental reimagining of how we discover information. As I discuss in my book “Digitally Curious,” staying ahead of these technological shifts is crucial for anyone navigating our digital future.
Is your business adapting to the answer economy, providing content that can be found by AI answer engines?
Here are five things to look at to ensure AI engines see your content and present it as a credible answer:
1️⃣ Make content accessible to AI crawlers
2️⃣ Structure content clearly for AI understanding
3️⃣ Optimise for authority and trustworthiness
4️⃣ Develo content that answers real questions
5️⃣ Monitor and adapt your AI search visibility
I cover all of these topics and more in my AI masterclasses and keynotes.