Beyond the Buzz: Five AI Actions Every Technology Leader Must Take Now
Most organisations are talking about AI. Far fewer are actually doing it at scale, and the gap between those two groups is widening every quarter.
In this opening keynote, Andrew Grill, the Actionable Futurist, cuts through the noise to give Switzerland’s senior technology leaders something far more valuable than a vision of the future: a clear, immediately usable roadmap for turning AI ambition into competitive advantage.
The AI conveyor belt is moving faster than most organisations can keep up. New tools, agents and capabilities arrive daily, yet they fall off the end unused because the underlying readiness simply is not there. Andrew reframes the challenge: the problem is not the technology, it is the organisation.
Four barriers are holding most enterprises back, and they are not the ones you might expect. Andrew identifies training (not how to use a chatbot, but what these tools are genuinely capable of), budget clarity (the real cost of AI at scale), data quality (the unglamorous prerequisite that derails every pilot), and process redesign, because AI layered onto a broken process simply makes a faster broken process.
Drawing on more than 300 AI keynotes delivered worldwide since ChatGPT launched, including engagements with major European enterprises, Andrew brings Swiss-relevant examples that connect global trends to the decisions delegates are actually facing right now.
Before the event, delegates complete Andrew’s AI Readiness Survey. On the day, he uses AI to analyse the live results in the room and shares what they reveal about where this audience genuinely stands. It is a practical demonstration that also generates one of the most memorable moments in the session.
Attendees leave not with a reading list, but with five specific, implementable actions they can put into practice the following morning, regardless of where their organisation sits on the AI maturity curve.
