With 90% of B2B selling now remote, how do we sell through the screen?

Andrew covers this topic with practical examples of how selling needs to go beyond simple LinkedIn connections, and instead provide real value including his 5 new rules for selling through the screen:

  • Eminence has real value
  • Your digital 1st impression is key
  • Influencers belong on your team
  • Native content beats paid advertising
  • Embrace your LinkedIn profile

This keynote looks at the acceleration of change and the fast adoption of digital by sales and marketing teams and how this trend will continue post-Covid. Andrew makes the case that you now need t to consider your digital-first impressions (for companies and individuals), leading with content, influencing rather than digital ads. The session contains plenty of practical tips on how to make it happen rapidly.