


Thought Leadership is a position that is earned, not self proclaimed

RIP Influencer Marketing, welcome Influencer 2.0

Has influencer marketing jumped the shark?

Employee Advocacy: A brilliant opportunity or yet another channel to tame?

Employee Advocacy beyond "please RT this" and the rise of Digital Eminence
Moving from an influencer to an advocate - the @PeterShankman way

Finding and harnessing your internal influencers

How to ensure I won't blog your press release - case study
How issues with a SIM card lead to an advocate program at EE (published November 2012)
