Thought Leadership is a position that is earned, not self proclaimed
RIP Influencer Marketing, welcome Influencer 2.0
Has influencer marketing jumped the shark?
Employee Advocacy: A brilliant opportunity or yet another channel to tame?
Employee Advocacy beyond "please RT this" and the rise of Digital Eminence
Moving from an influencer to an advocate - the @PeterShankman way
Finding and harnessing your internal influencers
How to ensure I won't blog your press release - case study
How issues with a SIM card lead to an advocate program at EE (published November 2012)
