Andrew will be representing IBM Interactive Experience at the South by Southwest Interactive Festival in Austin Texas, March 7th – 10th 2014.

Andrew will be speaking at 3:30pm on Monday 10th March at the Radisson Town Lake Hotel on the subject of “Weapons of Mass Collaboration”.

Just prior to this event at 11:30 CDT/12:30 EDT, Andrew will be interviewed in a live webcast by Nick Blunden from the Economist for their SXSW Lean Back series on the topic of “Facebook vs. face time”. You can watch a replay of the webcast below.

Andrew and Nick looked at the ways social media enables collaboration between companies and their employees, partners and consumers.