I am delighted to announce that Ben Kay, who was most recently head of social and digital strategy at EE is also joining my team next week.

Ben and I have known each other for some time, and he shares my passion for social business.  What I am excited about is having Ben in the team along with his 15 years of experience inside mobile operators Orange, EE and Three.

With the addition of Ben and Christophe to the team, alongside social customer care thought leaders such as Guy Stephens, IBM is offering an “A-Team” to clients wanting to move from social media to social business.

You can watch Ben explain why he decided to join IBM in a short video we shot at the Hospital Club.

I’m really excited about having Ben on the team from next week and I know there are a number of our clients already looking to leverage his wealth of practical social business experience.

You can find Ben on Twitter @Benjamin_Kay and he blogs here.