


Huge opportunity for Australia to embrace social customer care

Optus report shows only 4% of Australian consumers using social media to contact companies - is this a typo?? - Published 2013
IBM's Watson graduates from medical school - takes on customer service
O2 sees 1 million fewer customers calling a call centre - starts the shift to digital
Moving from an influencer to an advocate - the @PeterShankman way

Social Trends: Will we start to see the rise (and fall) of the social business guru?
Attenzi - a social business story - new book review

Finding and harnessing your internal influencers
Social Business Patterns - looking at how social adds value to any business

Social Business explained in 2 minutes - from socialbakers Engage 2013
