Session: PR in the Age of AI – How to Get Found, Trusted and Quoted
AI Futurist and author Andrew Grill joined PR expert Alison Shadrack at Elite Business Live in London to explore how AI is reshaping visibility, reputation and media coverage. Drawing on real-world examples, they show how to combine traditional PR with AI‑aware tactics: using LinkedIn, YouTube, Google Search Console, FAQs and transcripts to ensure your brand shows up credibly in AI search results.
Through live audience Q&A, they tackled practical questions on AI vs social media, leveraging awards, balancing personal and professional personas, choosing markets for PR (UK vs US), and building meaningful relationships with journalists.
Attendees left with a clear, actionable playbook for making their business more discoverable and authoritative in an AI‑driven world.
In what quickly became a masterclass, AI Futurist and author Andrew Grill lifted the lid on the exact PR and content strategies he uses to make sure he’s not just visible in search and social, but actively found and surfaced by AI systems.
Drawing on hundreds of talks and media appearances, Andrew showed – step by step – how he turns every panel, podcast and interview into searchable, AI‑ready assets: from creating dedicated pages for each appearance, to using Google Search Console, YouTube + transcripts, and FAQ “gold dust” that large language models love to quote.
Through real examples and live audience Q&A, this session became a practical playbook for founders and leaders who want to be discovered, trusted and quoted – not just by journalists and customers, but by the AI tools those audiences increasingly rely on.
