New Economy The Future of Commerce

  • 28 March 2023
  • Samsung Kings Cross

What is the future of commerce in the Metaverse? Not a day goes by when brands and agencies mention this new term – but what do you think you should do now to prepare? To answer this question, Cadastra put together an amazing event at the Samsung experiential space in Coal Drops Yard in Kings Cross Yesterday.

I shared an engaging and diverse panel to speak on “Who, What and Why: Exploring Consumer Behaviour In The Physical & Digital Worlds” with Annie Siara, CEO and Founder, LUNIQUE, Alan Hunt, Partner, Lewis Silkin, chaired by Samantha Hearn from Digital Ethos.

Above, you can watch highlights of my responses to a range of questions put to the panel, with some very actionable advice on how to stay digitally curious about the Metaverse.

Watch my responses to:

• How to explain the Metaverse to others
• How will the Metaverse take off
• How to be “Digitally Curious” about the Metaverse
• Should brands be braver about the Metaverse
• Intellectual Property considerations
• Leveraging your two tribes to run a hackathon about the Metaverse

View some great pictures from the day – from Bimal Photo.

A follow-up to this event to replay the findings will be held in London on June 22nd. More information is here.

Andrew also hosted a panel titled:

The Devils In The Data – How 1st Party Data will impact B2C/D2C & B2B Commerce. 

You can watch a full replay of the panel below.


With the sun setting on 3rd party data, a robust, 1st party data strategy is critical. This need applies not only to the B2C/D2C sector but also to those working in B2B. This panel will explore these sectors’ challenges and the opportunities 1st party data can provide.

Panel Members:

Gustavo Burnier – CMO, Usercentrics 
Cicero Hennemann – Head of Digital Hub – Western Europe at Reckitt 
Dharmesh Damani – Data & Tech Lead at Google 

This was Andrew’s second Cadastra Live event – having spoken at the inaugural event in 2022.

Topics to be covered at the event

• Omnichannel

• Consumer Behaviour in a Post-Pandemic World

• Borderless Commerce

• 1st Party Data Strategy

• Shopping in the Metaverse

• Social & Conversational Commerce

The event was hosted in the Samsung facility in Coal Drops Yard, Kings Cross.

Event Agenda

8:30 — Arrival and Coffee

9:05 — Welcome

9:15 — CEO Address — Gustavo Bacchin, CEO at Cadastra and Luke Tobin, CEO at Digital Ethos

9:25 — One World, One Market. Embracing Omnichannel & Borderless Commerce — Ken McFarland, Global Head of Digital & eCommerce, Unilever Homecare, Patricia Amaro, Global General Manager, Reckitt, Molly Dobson, GM / Managing Director, Currys Business

The growth of digital commerce has opened the door to unparalleled opportunities for growth. Amid a background of economic uncertainty, these opportunities are paramount to success. We will explore the challenges and measures brands must capitalise on and overcome.

10:00 — The Devils In The Data! How 1st Party Data will impact B2C/D2C & B2B Commerce — Susie Alegre, Humanitarian Lawyer, Gustavo Burnier, Chief Marketing Officer, Usercentrics, Cicero Hennemann, Head of Digital Hub, Western Europe at Reckitt, Dharmesh Damani, Data & Tech Lead, Google – chaired by Andrew Grill

10:30 — Networking Break

11:15 — VTEX Plus Co-Curated Sponsor Session — James Atkins EMEA eCommerce & Telco Marketing Director at Motorola (a Lenovo Company)

11:50 — Who, What and Why: Exploring Consumer Behaviour In The Physical & Digital Worlds — Annie Siara, CEO and Founder, Lunique, Dan McGrath, Customer Operations, JD Sports Fashion, Alan Hunt, Partner, Lewis Silkin

The pandemic accelerated ever-shifting consumer expectations, and now the rise of more immersive digital experiences has turbo-charged those behaviour changes. In this panel, we will seek to understand consumer behaviour in and out of the metaverse and explore how these will open the door to incredible new possibilities.

12:20 — Closing Statement — Gustavo Bacchin, CEO at Cadastra and Luke Tobin, CEO at Digital Ethos

12:30 — Finish

13:00 — VIP Reception at The Lighterman, Granary Square

More details on the event at

  • Time : 09:00 - 13:00 (Europe/London)

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