The Actionable Futurist Podcast is a show all about the near term future with practical and actionable advice from a range of global experts to help you stay ahead of the curve. Every episode answers the question, “what’s the future of …?” with voices and opinions that need to be heard. The show is hosted from London by keynote speaker and Actionable Futurist Andrew Grill and has been running since 2019.
S3 Episode 5 – Mark Schaefer on Cumulative Advantage
On this episode of the podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred.
He’s also the author of the world's best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion” – an Amazon best-seller.
His new book, ”Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds” guides readers on a path that helps them stand out in a world of overwhelming information density — when sometimes even being ”great” is not enough.
Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.
We had a fascinating discussion that I know you will enjoy.
Topics covered included:
- The genesis of influencer marketing
- How we can all gain a cumulative advantage
- Why it's time for marketers to be humble
- The opportunity for TikTok
- How serendipity can play a huge role in your life and career
- Mark's view on the demographics for each social network
- How social media will fracture
- How we now live in a world of infinite media
- Harnessing the era of unintended consequences for marketers
Resources:
Azeem Azar's Exponential view
Benedict Evans Newsletter
More on Mark
LinkedIn
Twitter
Blog
His books
Your Host
For more on Andrew – what he speaks about and replays of recent talks, please visit ActionableFuturist.com follow @AndrewGrill on Twitter or @andrew.grill on Instagram.
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On this episode of the podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred. He’s also the author of the world's best-selling[...]
25/05/2021
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In this episode, we spoke to Bret Greenstein who is Global Head of AI & Analytics for leading consulting firm Cognizant. Brett leads Cognizant’s Global Data Practice, focused on helping Chief Data Officers transform their businesses through Data Modernization. Prior to this, Bret lead IBM Watson’s Internet of Things Offerings,[...]
10/05/2021
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In this episode, we spoke to Sue Walter who is the CEO of Maggie and Rose, London's first and best-loved family members club. Sue is no stranger to Member’s clubs, having been the CEO of the Hospital Club where we met back in 2011. The Hospital Club was a club[...]
07/04/2021
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Braintrust is the new model for how work gets done, says founder and Chief Revenue Officer Gabriel Luna-Ostaseki on this episode of the podcast. Braintrust is the first user-controlled talent network that connects organisations with highly skilled tech talent. In this fascinating discussion, we covered topics such as: Why the[...]
29/03/2021
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Today's guest is the founding member and drummer from 1980s pop sensation Scritti Politti – Tom Morley. We had a fascinating discussion about how Tom moved from being a bonafide rockstar to become a ”Rockstar Activator”, motivating audiences and driving teamwork at events around the world through the use of[...]
01/03/2021
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Today's guest is Jeremy Thompson, who is Executive Vice President of Huawei UK, and oversees the development of Huawei's UK businesses. Jeremy joined Huawei UK in 2012 as deputy managing director with specific responsibility for carrier strategy, business change, and key customers. Prior to Huawei, Jeremy worked for 20 years[...]
07/08/2020
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We spoke with James Cridland, Editor of leading podcast news site Podnews. Podcasting is on the rise, with 96,500 new podcasts in May 2020 alone. On this episode we discussed a number of topics related to podcasting, including: Is Podcasting is on the increase? The half-life of a podcast series[...]
10/06/2020
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In this special edition of the Practical Futurist Podcast, we spoke with Dan Ziv, CEO of Touchnote, a digital company that is providing a creative way for personal communication which I think we’d all agree is needed even more during this very challenging 2020. Dan runs a small company of[...]
17/04/2020
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In this time of extreme uncertainty, what can we do to to thrive and overcome an unprecedented time in our personal and business life? Dr Lynn Gribble based her PhD on the psychological underpinnings of the effects of retrenchment – that is thriving in uncertainty. We asked her back onto[...]
23/03/2020
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So networking is all about going to events, collecting cards and connecting on LinkedIn right? Think again! Any Lopata provides some incredible advice about how to move beyond simple ”networking” and develop strong professional relationships. On this episode you will learn: Why connecting is not enough Creating a networking strategy[...]
09/03/2020
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We've all heard about 5G or fifth generation mobile technologies but what is it all about and what does the future hold for 5G? To help answer this question, Practical Futurist Andrew Grill spoke to Paul Scanlan who is the CTO of Huawei's Carrier Business Group. In this episode, Paul[...]
24/02/2020
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The Internet of Things or IoT is probably the most-hyped technology behind blockchain – but what does it really mean and what are the uses of the technology. Practical Futurist Andrew Grill spoke with the CEO and co-founder of Microshare, Ron Rock – one of the pioneers of IoT. In[...]
10/02/2020
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With Podcasting now becoming mainstream, what is the future of this medium? To answer this question I spoke with one of the original B2B podcasters, Minter Dial who has produced a weekly show since 2010 with over 350 episodes to date. I first met Minter in 2012 and have been[...]
27/01/2020
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To kick off a new year and a new series of the Pragmatic Futurist Podcast, we spoke about a topic the World Economic Forum has identified as one of the top global threats – cyber attacks, This episode features Nick Coleman who is IBM’s Global Head of Cyber Security Risk[...]
13/01/2020
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Do you think disruptively? In this episode we spoke with self-described ”Rough Diamond”, Nicole Yershon about what it means to think like a disruptor and how disruption can be turned into an advantage. Nicole is not new to disruption. When Nicole joined Ogilvy in 2000 she was given the simple[...]
02/12/2019
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Cryptocurrency and especially bitcoin has been one of the most over-hyped technologies this decade. To better understand the opportunity for cryptocurrencies and blockchain, I spoke with Jeremy Epstein, CEO of Never Stop Marketing, who has 20 years of international marketing experience. Most recently, Jeremy was VP, Marketing at Sprinklr which[...]
18/11/2019
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Great content that cuts through the noise is key in a disrupted B2B world. In this episode of the podcast, I spoke with Eric Fulwiler who recently joined 11:FS – a financial services transformation company as CMO, overseeing their media and marketing teams across the group. He spent the last[...]
04/11/2019
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With the rise and rise of online shopping can the high street survive? To answer this question and others on the future of retail I asked Julian Fisher, CEO of Retail platform Jisp for his expert views. Julian has enjoyed a varied background in technology, payments and new media, and[...]
21/10/2019
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In episode 11 we speak with Dr Elaine Kasket who tells stories about the impact of the digital age on how we live and how we die, and helps others write and speak powerfully about what matters to them. She is the author of a fascinating book on the subject[...]
07/10/2019
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In Episode 10 we speak with Lauren Walker, who at the time of recording was the Chief Operating & Data Officer in EMEA for leading agency Dentsu Aegis. She is now Managing Director at Accenture Interactive. Lauren joined Dentsu in 2017 from IBM and lead a team of more than[...]
23/09/2019
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In Episode 9 we speak with James Varga, who co-founded The ID Co in 2011 with a mission to create convenience allowing consumers to sign up to new products and services in seconds. He is active in a number of local and global efforts to help people do more online,[...]
09/09/2019
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In Episode 8 we speak with Dr. Lynn Gribble, who is one of Australia’s founding coaches, an accidental academic and an award-winning author and university lecturer. She’s known as a digital innovator for her work in technology enabled academia and she calls herself a “pragmatic futurist coach”. She also helps[...]
26/08/2019
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In Episode 7 we speak with Pitching expert Peter Hopwood and answer the question “What’s the Future of … Pitching for Success?” Peter is a communications and presence coach, public speaking and pitch trainer and conference host. We spoke with Peter from Croatia where he lives and works. We discussed[...]
12/08/2019
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In Episode 6 we speak with the CEO of Integral Communications Group Ethan McCarty and answer the question “What’s the Future of … Employee Communication?” A former journalist, Ethan joined IBM in early 2000 to manage the web presence for IBM’s $6 billion a year research division, he also co-authored[...]
29/07/2019
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In Episode 5 we speak with Digital Strategist Tiffany St James and answer the question “What’s the Future of … Digital Transformation?” Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media Association. She embeds digital and social media[...]
15/07/2019
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In Episode 4 we speak with Dom Price, Work Futurist at Australian Unicorn Atlassian and answer the question “What’s the Future of … Work?” This special episode was recorded live in front of an audience at Australia House in London during Tech Week, hosted by The Australia United Kingdom Chamber[...]
01/07/2019
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In Episode 3 we speak with James Poulter, the co-founder of Voice Agency Vixen Labs and answer the question “What’s the Future of … Voice?”. In this show we covered a range of topics including: Why James started podcasting back in 2007 Key learnings from being an early podcaster How[...]
17/06/2019
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In Episode 2 we speak with Minter Dial about the future of AI and Ethics and answer the question “What’s the Future of … AI & Ethics?”. In this show we covered a range of topics: What is ”Heartificial empathy”? The need for empathy in business Can we create empathy[...]
03/06/2019
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In the 1st episode of the Practical Futurist Podcast, we spoke with Impacttologist Martin Brooks and answered the question “What’s the Future of Communication?”. In this show we covered a range of topics: What is an Impacttologist and who would hire one? What levers can you pull to make you[...]
17/05/2019
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