


Mark Schaefer on Cumulative Advantage

How to know when your thought leadership is working

Do you need a personal brand or is your personal voice enough?

Does your influencer program pass the "George Clooney test"?

Klout has closed down - what does this say about the state of influencer marketing in 2018?

RIP Influencer Marketing, welcome Influencer 2.0

What's next for Influencer Marketing?

Has influencer marketing jumped the shark?

Individual of the year awards - are they legitimate or just a vanity award?

Employee Advocacy: A brilliant opportunity or yet another channel to tame?
