Andrew was the guest speaker at a CMO breakfast held by the Marketing Institute of Ireland on Wednesday 17th September 2014 on the topic of “from social media to social business”.
Andrew looked at how the use of marketing in “social” is evolving past simple campaigns to drive likes and followers, into a powerful collaboration, knowledge management and customer care tool that every marketer can embrace.
Every marketer needs to know how they can help their company become a social business, utilising social tools both inside and outside the company.Andrew has been online since 1993, blogging since 2001 and most recently was the CEO of social media influencer platform Kred.
A full replay of Andrew’s talk can be viewed below.
Following the breakfast presentation, Andrew was interviewed on his thoughts on the future of social.