24 October 2013 @ 17:30 – 20:00 Europe/London Timezone
IBM South Bank
76 Upper Ground
Lambeth, London SE1 9PP
Institute of Direct Marketing


Andrew presented the findings of the latest IBM C-suite Study based on in-depth interviews with 4,200 business executives in 67 countries across the world.

See a review of Andrew’s 45 minute presentation below thanks to the IDM.

You can download a copy of the IBM C-Suite study from lc.tl/csuite

Philip Kotler said, “the most important thing is to forecast where customers are moving and be in front of them”. Here’s your chance to do just that!

Whilst technology has risen rapidly to the top of the business leadership agenda in recent years; findings from this latest IBM Study see customer focus emerge as critical to future business success. Themes such as opening up to customer influence and building engaging customer experiences are now identified by many business leaders as the number one business priority.

During this Keynote, we’ll share facts and analysis that will reveal compelling insight into the steps marketers and organisations must take to capitalise on the changing role of consumers, and the evolution of customer-centric business models.

Afterwards, you can question our Expert Panel on the latest B2B trends and join our B2B Council members to network over drinks and refreshments hosted by IBM.


18:30 Registration
18:45 Chair’s welcome; Richard Robinson, Director, Business Markets, Google and Chair, IDM B2B Marketing Council
19:00 Keynote: Embracing customer-centric business models – exploring the findings of IBM’s latest C-suite study, Andrew Grill, Partner, Social Business at IBM Interactive
19:45 Q&A and Expert Panel of B2B Specialists
20:15 IBM Networking and Drinks Reception
21:15 Close

Close to 100 delegates are booked from companies including

AP Television News, Aimia, Brady Corporation, Concur, DST Group UK, G4S, GfK, Google, Haymarket Media Group, IDG Global Solutions, IBM, Legal & General, MarketMakers, Metro Newspapers Ltd, Perkins Engines Company Limited, Plymouth University, Proximity London Ltd, Reed Business Information Ltd, Royal Mail Group Limited, SAGE Publications Ltd, Sapient Global Markets, Schlumberger, Shell International Petroleum Company, Tangerine and Black, The Law Society, Vodafone, Wintechnologies, WorldPay (UK) Ltd and more …

Superb venue

This event will be held at the IBM Client Centre in London – a world class customer centre and unique business environment.

Start the conversation

We would love you to get the conversations flowing before the event, please tweet using #IDMatIBM and share your thoughts.

IDM Event App

If you have a smartphone, you can enhance your experience of the event by downloading our brand new IDM Event App. This will allow you to access the event schedule, venue and travel information, chat with other attendees, view live twitter feeds and messages as well as participate in snap polls. Details will be sent to you in advance of the evening.

New to our popular Knowledge & Networking evenings?
Get a feel for the buzz, insight and contacts by watching these highlights.

Not able to attend? A free-to-access archive of presentations and expert panels on video, plus speaker-approved presentation slides is available to members 24/7, during their subscription